Cal Shusta leads the marketing function across the firm, including strategy, brand management, public relations, advertising and digital marketing. In 2015 and 2016, Cal led the firm’s global rebrand, uniting five legacy sub-brands into one and executing a coordinated launch across 25 offices, seven business units and four continents. As part of this initiative, she also managed the development of the firm’s rebranded website, consolidating four sites into one and optimizing the user experience. Cal began her career at Gordon Brothers in the valuation practice as an appraisal writer, prior to transitioning to the marketing function, where she held multiple roles and was promoted to Director in 2017. She has supported many of the firm’s largest communications initiatives, including the acquisition of AccuVal, Gordon Brothers’ entrance into Australia and Brazil, and the launch of multiple sector-specific initiatives in energy and technology. She has also contributed to the success of many of Gordon Brothers’ transactions, implementing integrated marketing plans for the sale of assets worldwide. Cal holds a BA from UMass Amherst and an MBA from Boston University with a concentration in marketing. She is a member of the Marketing and Women in Commercial Finance committees of the Commercial Finance Association. She is also a member of the Turnaround Management Association and INSOL.