Jeffrey Lerner Joins Asset Appraisals and Valuation Group at Gordon Brothers

Press Release

BOSTON, MA – Gordon Brothers Group, a global advisory, restructuring and investment firm specializing in the retail, consumer products, industrial and real estate sectors, announced today that Jeffrey Lerner has joined the firm as Chief Business Development Officer in the asset appraisal and valuation group.

With over 25 years of experience, Mr. Lerner will work closely with lenders and private equity sponsors to advise them on asset values to support mergers, acquisitions and commercial lending transactions. The addition of Mr. Lerner enables Gordon Brothers Group to reach an even greater number of asset-based lenders and private equity sponsors throughout the U.S. and Canada.

“Gordon Brothers Group’s asset appraisal and valuation business has grown significantly over the years, especially in the industrial and wholesale space which now account for nearly two thirds of our appraisals,” said Thomas Scotti, President of Appraisals & Valuations at Gordon Brothers Group. “Jeffrey has vast experience in both valuing and disposing of all asset classes. This complementary perspective will provide our clients with an even deeper understanding of real-world values to help them make informed financial decisions that work in today’s market.”

"When it comes to providing actionable asset advisory and valuation services, it’s the process and insight behind the appraisals that really counts,” commented Jeffrey Lerner. "What attracted me to Gordon Brothers Group is that their disposition principals actively participate in every asset appraisal, from helping define the upfront methodology to reviewing the final analysis. That is how real-world value is derived.”

Prior to joining Gordon Brothers Group, Mr. Lerner was a founding partner and president of Great American Group Advisory & Valuation Services where he developed mid- and long-term business strategies to grow the appraisal business. He has also held senior management positions at Hudson Capital Partners, The Souper Salad/Fresh City Companies, Grant Thornton International and Arthur Andersen & Company. Mr. Lerner has a BS from The Wharton School of the University of Pennsylvania.

About Gordon Brothers Group

Founded in 1903, Gordon Brothers Group ( is a global advisory, restructuring and investment firm specializing in the retail, consumer products, industrial, and real estate sectors. Gordon Brothers Group maximizes value for both healthy and distressed companies by purchasing or selling all categories of assets, appraising assets, providing debt financing, making private equity investments, and operating businesses for extended periods. Gordon Brothers Group conducts over $50 billion worth of transactions and appraisals annually.